Eco-Friendly Feature: Aime

When Monica Mei graduated in 2007 from Ryerson University, she won the coveted Standard Broadcasting Corporation's $25 000 Business Plan Competition to start her own designer label. As an extension of her personality, she coined the name Aime as a means of conveying her philosophy of "Love Yourself. Love Others. Love Luxury."

With pieces that are versatile, comfortable, and stylish, one cannot help but wonder from where Monica draws her inspiration. To fulfill the needs and wants of the modern woman, Monica draws upon nature and her travels. Having traveled plenty in her youth with her parents, Monica continues to see more of the world. In what she calls her "digital detox," the inspiration for the Spring/Summer 2010 line was found in the dolce vita lifestyle of the west Mediterranean where laughter and yachts lined the coastline.

Wanting to do her part to promote a more sustainable environment, Monica strives to use all-natural or more sustainable fabrics, such as Tencel, silk, bamboo, organic-cotton, and mother-of-pearl. In addition, production is overseen by the young designer herself as the line is produced Canada.

In addition to a welcomed presence at this past LG Fashion Week, Aime has received acclaim from many notable media outlets, including Fashion Television, FLARE, Slice.ca, and National Post.

Aime can be found in retailers across Canada and the US:

New York City – Martier
Chicago - Perchance Boutique
Miami – At Ease on Sunset, Kristine Michael
West Palm Beach – Rhythm Clothiers
Boca Raton – Martier
Winter Park, FL – Tuni
Toronto – French Accents, TNT Hazelton Lanes, TNT Eglinton
Vancouver - Eugene Choo, The Velvet Room, Body Politic
Montreal – TNT

For more information, please visit http://www.aimeluxury.com