Original post in July 29th 2008 issue of 24 Hours.
Original article written by Tanya Enberg, 24 hours
Bamboo first
Holt Renfrew keeps sharpening its edge.
The retail chain, which gives great play to Canuck clothing labels, has gone one step further by bringing on a largely unknown Toronto designer.
His name is Jing Liu and if you’ve never hear of him or his JUZD (pronounced joost) Bamboo streetwear collection, don’t’ be surprised. After all, he has never been trained in fashion design or cut his teeth at a design firm.
That, however, hasn’t stopped Holts from taking the unusual step of bringing the newbie designer’s graphic-laden garb-the world’s first designer bamboo label-to its high-end department stores.
The collection was delivered to Toronto, Montreal and Vancouver earlier this month. Check out Liu’s work at: juzdbamboo.com
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