Cosmopolitan StarLaunch™ CosmoTV commercial features JUZD shirt

If you seen the following commercial on TV or one of the 17,000 (as of today) viewers of the youtube video and you are wondering "what tee is the blond rockstar wearing on the Cosmo magazine StarLaunch commercial?"

It's JUZD silly! With this tee shirt being launch just a couple of months ago it's surprising it's already on a nationwide commercial. Check it out on the WNetwork.

Dark Knight, a reflection of our Dark Society

I remember popping the bootlegged video cassette tape into our dusty old VCR. Lights off, window curtains closed. Sitting on the ground of our small stuffy rented room arms length from the new 17 inch TV my parents treated us to. No remote, just dial channel turner. This was after couple years of my sister and I continuously begged our parents for it.

This thing was huge, the size of a large microwave with a fake wooden pattern plastic case. We were immigrates into Canada and this was considered a major entertainment event for me as we could not afford going out or anything else that cost money for that matter.

I was in awed with Batman, the original. I loved the movie so much I watched it at least five to eight times complete from start to finish. I’ve always been a fan of Batman. I was a comic book fan but didn’t truly connect with any hero except for Batman. The main reason was he was human. No special powers. He was just like us. Something I can aspire to. And he was dark.

15 years later as I watched the Dark Knight, I remember the early days and compared how our society has changed during this time. Also with each Batman movie how the movie reflected the society and how it can affect society.

For instance the Batmobile is symbolic of how our society has changed. The original Batmobile was more of a showcar than a pragmatic crime fighting car. Whereas the new Batmobile is a grungy practical machine, small, compact, nimble, and looks pretty durable. If you compare the Batman himself, in the last two movies he is more human and flawed. You can see his weaknesses and mental angst. He gets attack by dogs, fights his moral dilemmas, in fight scenes he gets hurt. He is not perfect, he is human, he is not immortal but he tries his best. It’s no coincidence that other recent action flicks has this characteristic, movies such as the Borne series, the latest James Bond, and to a degree Spiderman. Movies are a reflection of society and culture.

We are at a point in our society where we are moving towards a deeper consciousness of our environment and our mortality. We believe that we are each flawed, we knowingly do things we should not. What ultimately matters is that we maintain our principles. That’s what make us a hero but it doesn’t come easy. It’s a constant battle.

This is clear of the eco movement. We know that there’s no easy turnkey solution and it’s not going to be easy but we have our principles. We know that we each can’t be fully sustainable over night and many things we do damages the environment but what matters is that we do the best can. Our principle is to constantly strive to change and make everyday decisions that will help.

As I spent the whole summer trying to come up with the theme for Fall 2008 and Winter 2010 collection nothing I came up with seems right. As I impatiently waited to watch The Dark Knight I knew it would have a major impact on the collection but didn’t know how. After a good night sleep after the movie the concept became clear to me. But as my unconscious continues to play, and our culture continues to shift, change, and surprise no one will know what will finally come out. Not even me, but that's the fun of it all.

How Jing Got JUZD

Original Post: http://www.chickadvisor.com/video/chickadvisor-vids/how-jing-got-juzd.html



Watch our exclusive interview with JUZD designer, Jing Liu about his luxury line of organic bamboo clothing. Made of the highest quality, silky soft bamboo, JUZD's edgy one of a kind $100 T's rank right up there on our must have list. They are anti-bacterial, low maintenance and highly covetable.

JUZD Featured in 24hrs Daily Newspaper

Original post in July 29th 2008 issue of 24 Hours.
Original article written by Tanya Enberg, 24 hours

Bamboo first
Holt Renfrew keeps sharpening its edge.
The retail chain, which gives great play to Canuck clothing labels, has gone one step further by bringing on a largely unknown Toronto designer.

His name is Jing Liu and if you’ve never hear of him or his JUZD (pronounced joost) Bamboo streetwear collection, don’t’ be surprised. After all, he has never been trained in fashion design or cut his teeth at a design firm.

That, however, hasn’t stopped Holts from taking the unusual step of bringing the newbie designer’s graphic-laden garb-the world’s first designer bamboo label-to its high-end department stores.

The collection was delivered to Toronto, Montreal and Vancouver earlier this month. Check out Liu’s work at: juzdbamboo.com

Miss Universe Canada loves JUZD!

Miss Universe Canada loves the feel of her new JUZD t-shirt that she got at this year's TIFF launch party.

Samantha competed in the Miss Universe Canada 2008 pageant, and on April 28, 2008 was crowned the winner by outgoing titleholder, Inga Skaya. She represented Canada at the Miss Universe 2008 pageant in Vietnam in July 2008.

Much Music's Matte Babel getting JUZD at TIFF

Much Music's TV VJ and c0-host, Matte Babel of MuchOnDemand shows his JUZD support at Ecstacy's launch party.

"A fashion-conscious guy who incorporates the latest trends into his own distinctive look, Matte feels clothing and music can be compared. “You get a new shirt and you wear it constantly for a while, until you find a new one. "

http://www.muchmusic.com/tv/personalities/mattebabel/

Exclusive Trafik Tradeshow in Miami to showcase JUZD

JUZD will be one of the exclusive 250 selected brands to show at the Trafik show in Miami happening at the Miami Beach Convention Center Wednesday September 24th - Friday September 26th 2008. MAGIC is the premiere show in the west coast whereas Trafik is starting to be one of the top shows for the east coast.

While New York continues to be the fashion capital of the US, the culture and style of clothing is different from New York compare to LA and Miami. New York is associated with the classic high end cut and sew fashion with little prints. However the fashion culture in LA and Miami is more towards the attention grabbing graphic tees.

Many buyers do not head over to the Las Vegas show instead chooses to stay on the east coast and go to Miami to finish off their buying. Miami fashion is more vibrant with a lot more colours and certain major brands don't attend the Trafik show just because their brands don't fit in. However this is the perfect market for graphic JUZD bamboo shirts. What better shirt to wear to cool down under the hot Miami sun.